I’m joining Nrwl as VP of Marketing and we’re seeking more Angular experts
As of today, I am thrilled to be joining Nrwl because of the new opportunity I now have to work more closely with enterprise clients and create partnerships and strategic campaigns geared toward decision makers in the tech ecosystem and developer community.
At this pivotal time for Nrwl with an increasing demand for our unique Angular consulting services and new forthcoming developer products, I will round out Nrwl’s predominantly technical expertise.
As Nrwl’s first non-technical leader, I’ve been recruited because of my proven track-record in the enterprise software space. Having worked previously in broadcast, my career in tech took off when I joined the leadership team at Rangle, a digital transformation services company that grew to over 250 people within 5 years. It was there that I created the company’s first marketing practice with a team of 8 and won several awards from the Canadian Association of Marketing Professionals and Direct Marketing Magazine. Most recently as Marketing Director at the pioneering product development firm, TWG, in Toronto, I partnered with the VP of Marketing to hire and manage a growing team and built their newest lead-generation campaigns.
As I join Nrwl today, we are currently working with leading financial services, banking, tech companies, and enterprises with large scale development teams at companies you’ve definitely heard of before, and we have the potential to continue to expand these and other partnerships within many industries that require top-tier engineering and leaders in digital transformation.
My mission is to build out a successful go-to-market strategy, help spur growth and new client acquisition, and create an amazing brand experience for Nrwl’s long-term future.
Hailing from Google in Mountain View, Nrwl’s two Co-Founders are renowned technology experts Jeff Cross and Victor Savkin, who I’ll be joining forces with. Back when they worked at Google, they spoke regularly at conferences and helped to build the Angular JavaScript framework, and that’s when they decided to start their own company because they saw a steep demand for the kind of highly specialized front-end Javascript consulting they could offer to enterprise development teams. To date, they’ve grown the company entirely organically by bootstrapping and they have ambitious plans. The Nrwl brand is now ripe for marketing!
In one of the conversations I had with CEO and Co-Founder Jeff Cross, when exploring the possibility of me joining the team, he explained, “Enterprises come to us to do things with their development teams that haven’t been done before, so they can build high-quality software that stands the test of time. Nrwl has unparalleled engineering talent and thought-leaders.” We like to think of it as a ‘brain trust’ for Angular development practices that our clients can access on-demand… and that’s just the services side of the business — The tip of the iceberg when it comes to scaling out the developer product line that Nrwl is creating.
Since Nrwl was founded, I’ve observed that the global Angular community has really embraced Nrwl because of the co-founders’ ability to recruit renowned developers from companies such as Google, Autodesk, TD bank and Forbes. The team attends and speaks at Angular conferences all over the world, including the original NgConf, which takes place annually in Salt Lake City.
Now that Nrwl is 20+ months old, we are an 11-person team of elite Angular masters who evangelize the best ways to build software at scale. Nrwl helps enterprises solve complex development problems, achieve better collaboration, and make their decisions more confidently so they can rapidly create higher-quality customer-facing software to meet their goals.
In order to take the company to the next level, strategic marketing will help us attract the right kinds of clients and talent, and build out optimal thought leadership content and campaigns. Nrwl’s employer brand needs to reflect our unique culture and people, our values, what we do, and how we create an impact for our clients. And this is exactly the kind of work I love to lead. I enjoy being able to shape marketing and culture to spur a company’s growth from the ground up and being part of the early journey.
Nrwl is currently booking a steady stream of challenging enterprise projects, and we are actively seeking the world’s most passionate Angular developers to join our team. Individuals who enjoy consulting, teaching, love to code, and work on open-source projects are encouraged to apply.
Nrwlians are a group of smart and achievement-motivated individuals who want to create an amazing culture, and who embrace the startup environment where they can participate in all aspects of the company’s growth and evolution. All of Nrwl’s employees have the option to work from home in addition to at our offices in Toronto, New York City and soon Phoenix, AZ. We are advocates for diversity and inclusion and I hope we’ll do a lot more on this front in the coming year. To find out more and connect with us, you can reach us at @nrwl_io and jobs.lever.co/nrwl.
Please stay tuned for what we’ll be doing on the culture, marketing, and partnerships side in the year to come! I look forward to sharing stories about our journey with you in the months ahead.
If you have questions or want to partner on a developer ecosystem initiative, please contact me at amanda@nrwl.io to discuss the details.
